Elep

Envelope-to: brodriguez@ifprc.com.pe
Delivery-date: Tue, 23 Jul 2024 10:04:56 -0400
Date: Tue, 23 Jul 2024 09:04:07 -0500 (CDT)
From: WGSN <comms@wgsn.com>
Reply-To: wgsn-marketinglatam@wgsn.com
To: brodriguez@ifprc.com.pe
Message-ID: <62177263.116074848.1721743447581@lonmktmail-batch1d.marketo.org>
Subject: El boom deportivo y el efecto Ozempic
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=C2=BFQu=C3=A9 tiene que ver el boom deportivo o efecto ozempic con vuestra=
 marca?
Mantener a los consumidores cerca es un gran desaf=C3=ADo para muchas marca=
s, incluso aquellas con tasas de lealtad hist=C3=B3ricas constantes. En un =
momento en el que el miedo y el precio son factores decisivos de compra, el=
 p=C3=BAblico se interesa por marcas que promuevan incentivos que van m=C3=
=A1s all=C3=A1 de la transacci=C3=B3n, contribuyendo a conquistar a una nue=
va generaci=C3=B3n de consumidores impulsados =E2=80=8B=E2=80=8Bpor la emoc=
i=C3=B3n, =C2=BFqu=C3=A9 te diferencia de la competencia?Esta es una newsle=
tter mensual de=20
WGSN enfocada en brindar informaci=C3=B3n sobre las tendencias latentes par=
a Am=C3=A9rica Latina. El contenido que se comparte a continuaci=C3=B3n es =
solo una muestra de c=C3=B3mo WGSN puede ayudarlo a obtener una mayor parti=
cipaci=C3=B3n de mercado y una ventaja competitiva al comprender las tenden=
cias correctas y c=C3=B3mo traducirlas en productos y experiencias enfocada=
s en su audiencia.
Efecto Ozempic: cambios en la industria en el mercado del bienestar <http:/=
/mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE4SCVMOO1VAtOTjjuXPEpnhOLWI1CWfNi07xy=
ER9EW8PTeh2abv0kYHR-jToDcDdxOE=3D>
Aunque los medicamentos para adelgazar han suscitado importantes controvers=
ias, entre ellas la preocupaci=C3=B3n por sus efectos a largo plazo y su po=
sible uso indebido, ya han tenido un impacto indeleble en el mercado de la =
salud y el bienestar.=C2=A0Dada la popularidad de estos medicamentos y sus =
innumerables usos, desde frenar la adicci=C3=B3n hasta potenciar la fertili=
dad, se prev=C3=A9 que el mercado de los f=C3=A1rmacos para adelgazar se di=
spare hasta alcanzar los 125.000 millones de d=C3=B3lares en 2033, pero las=
 marcas de todo el mercado de la salud y el bienestar tambi=C3=A9n sufrir=
=C3=A1n importantes repercusiones por el auge del Ozempic y la cultura de a=
delgazamiento que lo rodea.=C2=A0Explore c=C3=B3mo estos cambios afectar=C3=
=A1n a toda la industria del bienestar.
Lanzamiento de WGSN: Sports & Outdoor <http://mkt.wgsn.com/NjY5LUlLQy03NDIA=
AAGUfuDGE11ibI3mbYBsIuLXkPV_hPcbk8xXM6SLvBxQ8-aAdkI7eB-8ePtx_ND3dzhKTGWsboY=
=3D>
Desde 2015, WGSN ha estado mapeando el redescubrimiento de la vida al aire =
libre, que se aceler=C3=B3 por la pandemia cuando la demanda reprimida cre=
=C3=B3 un auge en las actividades al aire libre. Se espera que el mercado d=
e equipamiento deportivo alcance los 280 mil millones de d=C3=B3lares en 20=
27 y evolucionar=C3=A1 a medida que nuevas categor=C3=ADas se interesen en =
ingresar a este segmento en expansi=C3=B3n. Para ayudar a las empresas que =
ya operan en este campo o aquellas que desean ampliar sus l=C3=ADneas de pr=
oductos, WGSN lanz=C3=B3 la =C3=BAnica plataforma especializada en pron=C3=
=B3stico de tendencias para la industria de deportes y actividades al aire =
libre.
Influencia de la est=C3=A9tica western en Am=C3=A9rica Latina <http://mkt.w=
gsn.com/NjY5LUlLQy03NDIAAAGUfuDGE1QZZLOFBA3XcveO4PrKO-53G_9943d2pA1VDHPjhTx=
WdqiwPtcn50aKtTRMWm1Lrds=3D>
 <http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE9vuIod3B5d-jt_QO_xH3EWeSGU6p=
llt55M5fhw21T4esz1NUNEborpl5myNgN3BCq0=3D>
A finales de 2023, pronosticamos la popularizaci=C3=B3n de esta est=C3=A9ti=
ca mediante el seguimiento de macrotendencias relacionadas con el ancestral=
ismo, la vida al aire libre y la recuperaci=C3=B3n de tradiciones. Este pro=
n=C3=B3stico se confirm=C3=B3 con el impacto de dos grandes artistas: Phare=
ll y Beyonc=C3=A9.=C2=A0Seg=C3=BAn Pinterest, las b=C3=BAsquedas de "sombre=
ros vaqueros" se triplicaron en el primer trimestre, mientras que las b=C3=
=BAsquedas de "ropa vaquera" aumentaron un 40%. En el hemisferio sur, la fu=
erza de esta tendencia tambi=C3=A9n es indiscutible, sin embargo, aspectos =
culturales y estacionales contribuyen a su manifestaci=C3=B3n de diferentes=
 maneras, aunque con elementos similares.
=C2=BFC=C3=B3mo se pueden aplicar las tendencias anteriores a mi marca? <ht=
tp://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGEyxAMMXh4KuA9idgIXOG0fBFxsLbLXQCW=
t4YlHNWsOjdaP8R7H4xlfBi_BK3jdtHD3k=3D>
Comprender si una tendencia es o no para un determinado grupo de consumidor=
es y cu=C3=A1ndo es el momento adecuado para adoptarla son algunos de los d=
esaf=C3=ADos diarios para las marcas de todo el mundo. Desde el concepto ha=
sta la creaci=C3=B3n, WGSN ofrece una mejor toma de decisiones para las emp=
resas a trav=C3=A9s de informaci=C3=B3n precisa y procesable sobre el consu=
midor, el dise=C3=B1o de productos y el=C2=A0comercio=C2=A0a trav=C3=A9s de=
 nuestras 6 plataformas de tendencias, mejorando la rentabilidad e impulsan=
do el crecimiento de los ingresos.

Descubra c=C3=B3mo=20
podemos ayudar a su empresa a mantenerse adelante en el mercado y crear l=
=C3=ADderes para pr=C3=B3xima generaci=C3=B3n de productos y servicios.Vea =
m=C3=A1s sobre las diferentes plataformas=C2=A0 aqu=C3=AD. <http://mkt.wgsn=
.com/NjY5LUlLQy03NDIAAAGUfuDGE9hfxNFgV_XgMMc6XVGR4STrpP8Pr18kKkZnG9e44xf50X=
C0DExZde92WZ9EFUKLaIw=3D>
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QUI=C3=89NES SOMOS=20

WGSN es la autoridad global en tendencias de dise=C3=B1o y de consumo, ayu=
dando a marcas de todo el mundo a crear los productos acertados en el momen=
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justo para el consumidor del ma=C3=B1ana.=20

Los pron=C3=B3sticos contrastados de dise=C3=B1o y consumidor de WGSN insp=
iran un dise=C3=B1o de producto sobresaliente y permiten a nuestros cliente=
s crear un futuro mejor. Nuestros servicios incluyen pron=C3=B3sticos, an=
=C3=A1lisis de datos y asesor=C3=ADa especializada sobre consumidor, moda, =
belleza, interiorismo, estilo de vida y alimentaci=C3=B3n y bebidas.=20

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<span style=3D"font-size: 42px;">=C2=BFQu=C3=A9 tiene que ver el boom depor=
tivo o efecto ozempic con vuestra marca?</span>=20
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text-decoration-thickness: initial; text-decoration-style: initial; text-de=
coration-color: initial;">Mantener a los consumidores cerca es un gran desa=
f=C3=ADo para muchas marcas, incluso aquellas con tasas de lealtad hist=C3=
=B3ricas constantes. En un momento en el que el miedo y el precio son facto=
res decisivos de compra, el p=C3=BAblico se interesa por marcas que promuev=
an incentivos que van m=C3=A1s all=C3=A1 de la transacci=C3=B3n, contribuye=
ndo a conquistar a una nueva generaci=C3=B3n de consumidores impulsados =E2=
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mbria', Times, 'Times New Roman', serif; font-size: 16px; font-style: norma=
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400; letter-spacing: normal; orphans: 2; text-align: start; text-indent:=20
0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-strok=
e-width: 0px; white-space: normal; text-decoration-thickness: initial; text=
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<span style=3D"color: #000000; font-family: 'Source Serif Pro', 'times new =
Cambria', Times, 'Times New Roman', serif; font-size: 16px; font-style: nor=
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xt-decoration-thickness: initial; text-decoration-style: initial; text-deco=
ration-color: initial; float: none; display: inline !important;">Esta es un=
a newsletter mensual de WGSN enfocada en brindar informaci=C3=B3n sobre las=
 tendencias latentes para Am=C3=A9rica Latina. El contenido que se comparte=
 a continuaci=C3=B3n es solo una muestra de c=C3=B3mo WGSN puede ayudarlo a=
 obtener una mayor participaci=C3=B3n de mercado y una ventaja competitiva =
al comprender las tendencias correctas y c=C3=B3mo traducirlas en productos=
 y experiencias enfocadas en su audiencia.<br></span>=20
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<table bgcolor=3D"#B3C6C0" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
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09b94ac2" width=3D"100%" style=3D"background-color:#B3C6C0;">=20
<tbody>=20
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<table align=3D"center" bgcolor=3D"#B3C6C0" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" class=3D"wrapper" style=3D"background-colo=
r:#B3C6C0;">=20
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<table align=3D"center" bgcolor=3D"#B3C6C0" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" class=3D"wrapper" style=3D"background-color:#B3C6C0;" wid=
th=3D"578">=20
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idth=3D"100%">=20
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<td valign=3D"top" width=3D"100" style=3D"padding-top:15px"><img src=3D"htt=
ps://mlp.wgsn.com/rs/669-IKC-742/images/arrow_html.png" alt=3D"arrow" class=
=3D"arrow" width=3D"30"></td>=20
<td class=3D"mob-cta" style=3D"padding-top: 15px; padding-bottom: 15px;"><a=
 href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGEish5rHZ4_fKCd0Jau-gALr0WPa-NX=
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 noreferrer" style=3D"color:#000000"
>Descubra nuestras soluciones y c=C3=B3mo podemos ayudarle</a></td>=20
</tr>=20
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<table border=3D"0" bgcolor=3D"#FFFFFF" cellspacing=3D"0" cellpadding=3D"0"=
 style=3D"background-color:#FFFFFF" width=3D"100%" class=3D"mktoModule" id=
=3D"spacer3ea43cdb-066f-4081-a0df-d1965a98324f">=20
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<tr bgcolor=3D"#FFFFFF">=20
<td bgcolor=3D"#FFFFFF">=20
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idth=3D"100%">=20
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50px;"></td>=20
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<table border=3D"0" bgcolor=3D"#FFFFFF" cellpadding=3D"0" cellspacing=3D"0"=
 style=3D"background-color:#FFFFFF" class=3D"wrapper mktoModule" id=3D"arti=
cles-module" width=3D"100%">=20
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<table border=3D"0" bgcolor=3D"#FFFFFF" cellspacing=3D"0" cellpadding=3D"0"=
 class=3D"wrapper" width=3D"100%" style=3D"background-color: #FFFFFF">=20
<tbody>=20
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<table align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" cl=
ass=3D"wrapper mob-padding" width=3D"578">=20
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<td class=3D"mob-padding-0" style=3D"text-align: center;vertical-align:top"=
 valign=3D"top">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"wrapper">=
=20
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<div class=3D"mktoImg" id=3D"article-1-img" mktolockimgsize=3D"true">=20
<a href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE4SCVMOO1VAtOTjjuXPEpnhOLWI1CW=
fNi07xyER9EW8PTeh2abv0kYHR-jToDcDdxOE=3D" target=3D"_blank"
><img src=3D"https://mlp.wgsn.com/rs/669-IKC-742/images/monthly-jul-24.png"=
 width=3D"275" class=3D"mob-img article-img" style=3D""></a>=20
</div> </td>=20
<td class=3D"mob-padR" style=3D"padding-left:30px;vertical-align:top">=20
<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" valign=3D"top" clas=
s=3D"wrapper">=20
<tbody>=20
<tr>=20
<td style=3D"font-family: 'DM Sans', helvetica, Arial, sans-serif; font-siz=
e:20px; line-height:25px; text-decoration: underline;vertical-align:top;pad=
ding-bottom:11px; text-align: left;">=20
<div class=3D"mktoText" id=3D"article-1-headline">=20
<span style=3D"color: #000000;"><a href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE4SCVMOO1VAtOTjjuXPEpnhOLWI1CW=
fNi07xyER9EW8PTeh2abv0kYHR-jToDcDdxOE=3D" target=3D"_blank" id=3D"" style=
=3D"color: #000000;"
>Efecto Ozempic: cambios en la industria en el mercado del bienestar</a></s=
pan>=20
<br>=20
<span style=3D"color: #000000;"></span>=20
</div> </td>=20
</tr>=20
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<td style=3D"font-size: 14px; line-height:19px; font-weight: 400; text-alig=
n:left; font-family: 'Source Serif Pro', times new Cambria, Times, Times Ne=
w Roman, serif; vertical-align:top">=20
<div class=3D"mktoText" id=3D"article-1-text">
 Aunque los medicamentos para adelgazar han suscitado importantes controver=
sias, entre ellas la preocupaci=C3=B3n por sus efectos a largo plazo y su p=
osible uso indebido, ya han tenido un impacto indeleble en el mercado de la=
 salud y el bienestar.&nbsp;Dada la popularidad de estos medicamentos y sus=
 innumerables usos, desde frenar la adicci=C3=B3n hasta potenciar la fertil=
idad, se prev=C3=A9 que el mercado de los f=C3=A1rmacos para adelgazar se d=
ispare hasta alcanzar los 125.000 millones de d=C3=B3lares en 2033, pero la=
s marcas de todo el mercado de la salud y el bienestar tambi=C3=A9n sufrir=
=C3=A1n importantes repercusiones por el auge del Ozempic y la cultura de a=
delgazamiento que lo rodea.&nbsp;Explore c=C3=B3mo estos cambios afectar=C3=
=A1n a toda la industria del bienestar.=20
<br>=20
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<table bgcolor=3D"#F4F4F4" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
 class=3D"wrapper mktoModule" id=3D"cta-section" width=3D"100%" style=3D"ba=
ckground-color:#F4F4F4;">=20
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<table align=3D"center" bgcolor=3D"#F4F4F4" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" class=3D"wrapper" style=3D"background-colo=
r:#F4F4F4;">=20
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<table align=3D"center" bgcolor=3D"#F4F4F4" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" class=3D"wrapper" style=3D"background-color:#F4F4F4;" wid=
th=3D"578">=20
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<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"wrapper" w=
idth=3D"100%">=20
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<td valign=3D"top" width=3D"100" style=3D"padding-top:15px"><img src=3D"htt=
ps://mlp.wgsn.com/rs/669-IKC-742/images/arrow_html.png" alt=3D"arrow" class=
=3D"arrow" width=3D"30"></td>=20
<td class=3D"mob-cta" style=3D"padding-top: 15px; padding-bottom: 15px;"><a=
 href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE4SCVMOO1VAtOTjjuXPEpnhOLWI1CW=
fNi07xyER9EW8PTeh2abv0kYHR-jToDcDdxOE=3D" target=3D"_blank" rel=3D"noopener=
 noreferrer" style=3D"color:#000000"
>Descarga la muestra de contenido</a></td>=20
</tr>=20
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<table border=3D"0" bgcolor=3D"#FFFFFF" cellspacing=3D"0" cellpadding=3D"0"=
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idth=3D"100%">=20
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50px;"></td>=20
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<table border=3D"0" bgcolor=3D"#FFFFFF" cellpadding=3D"0" cellspacing=3D"0"=
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<tbody>=20
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<table border=3D"0" bgcolor=3D"#FFFFFF" cellspacing=3D"0" cellpadding=3D"0"=
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<tbody>=20
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<table align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" cl=
ass=3D"wrapper mob-padding" width=3D"578">=20
<tbody>=20
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<td class=3D"mob-padding-0" style=3D"text-align: center;vertical-align:top"=
 valign=3D"top">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"wrapper">=
=20
<tbody>=20
<tr>=20
<td>=20
<div class=3D"mktoImg" id=3D"article-1-img77bc9275-2e47-4e66-89c0-19287338e=
589" mktolockimgsize=3D"true">=20
<a href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE11ibI3mbYBsIuLXkPV_hPcbk8xXM6=
SLvBxQ8-aAdkI7eB-8ePtx_ND3dzhKTGWsboY=3D" target=3D"_blank"
><img src=3D"https://mlp.wgsn.com/rs/669-IKC-742/images/monthly-jul-24-spor=
ts.png" width=3D"275" class=3D"mob-img article-img" style=3D""></a>=20
</div> </td>=20
<td class=3D"mob-padR" style=3D"padding-left:30px;vertical-align:top">=20
<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" valign=3D"top" clas=
s=3D"wrapper">=20
<tbody>=20
<tr>=20
<td style=3D"font-family: 'DM Sans', helvetica, Arial, sans-serif; font-siz=
e:20px; line-height:25px; text-decoration: underline;vertical-align:top;pad=
ding-bottom:11px; text-align: left;">=20
<div class=3D"mktoText" id=3D"article-1-headline83e5b79e-6e61-40fb-8e71-99d=
c55ab348b">=20
<span style=3D"color: #000000;"><a href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE11ibI3mbYBsIuLXkPV_hPcbk8xXM6=
SLvBxQ8-aAdkI7eB-8ePtx_ND3dzhKTGWsboY=3D" target=3D"_blank" id=3D"" style=
=3D"color: #000000;"
>Lanzamiento de WGSN: Sports &amp; Outdoor</a></span>=20
<br>=20
<span style=3D"color: #000000;"></span>=20
</div> </td>=20
</tr>=20
<tr>=20
<td style=3D"font-size: 14px; line-height:19px; font-weight: 400; text-alig=
n:left; font-family: 'Source Serif Pro', times new Cambria, Times, Times Ne=
w Roman, serif; vertical-align:top">=20
<div class=3D"mktoText" id=3D"article-1-textb358fbc3-af8e-4ec6-995f-7d983e8=
8a532">
 Desde 2015, WGSN ha estado mapeando el redescubrimiento de la vida al aire=
 libre, que se aceler=C3=B3 por la pandemia cuando la demanda reprimida cre=
=C3=B3 un auge en las actividades al aire libre. Se espera que el mercado d=
e equipamiento deportivo alcance los 280 mil millones de d=C3=B3lares en 20=
27 y evolucionar=C3=A1 a medida que nuevas categor=C3=ADas se interesen en =
ingresar a este segmento en expansi=C3=B3n. Para ayudar a las empresas que =
ya operan en este campo o aquellas que desean ampliar sus l=C3=ADneas de pr=
oductos, WGSN lanz=C3=B3 la =C3=BAnica plataforma especializada en pron=C3=
=B3stico de tendencias para la industria de deportes y actividades al aire =
libre.=20
</div> </td>=20
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</table>
<table bgcolor=3D"#F4F4F4" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
 class=3D"wrapper mktoModule" id=3D"cta-sectionaf6ec5f2-d93a-4524-9e33-ecee=
5ccb3f13" width=3D"100%" style=3D"background-color:#F4F4F4;">=20
<tbody>=20
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=20
<table align=3D"center" bgcolor=3D"#F4F4F4" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" class=3D"wrapper" style=3D"background-colo=
r:#F4F4F4;">=20
<tbody>=20
<tr>=20
<td>=20
<table align=3D"center" bgcolor=3D"#F4F4F4" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" class=3D"wrapper" style=3D"background-color:#F4F4F4;" wid=
th=3D"578">=20
<tbody>=20
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<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"wrapper" w=
idth=3D"100%">=20
<tbody>=20
<tr>=20
<td valign=3D"top" width=3D"100" style=3D"padding-top:15px"><img src=3D"htt=
ps://mlp.wgsn.com/rs/669-IKC-742/images/arrow_html.png" alt=3D"arrow" class=
=3D"arrow" width=3D"30"></td>=20
<td class=3D"mob-cta" style=3D"padding-top: 15px; padding-bottom: 15px;"><a=
 href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE11ibI3mbYBsIuLXkPV_hPcbk8xXM6=
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 noreferrer" style=3D"color:#000000"
>Sepa m=C3=A1s</a></td>=20
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</table>
<table border=3D"0" bgcolor=3D"#FFFFFF" cellspacing=3D"0" cellpadding=3D"0"=
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idth=3D"100%">=20
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50px;"></td>=20
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<table border=3D"0" bgcolor=3D"#FFFFFF" cellpadding=3D"0" cellspacing=3D"0"=
 style=3D"background-color:#FFFFFF" class=3D"wrapper mktoModule" id=3D"arti=
cles-moduledfdac4d0-327e-4a1f-a3ab-957995bf53c0" width=3D"100%">=20
<tbody>=20
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<td>=20
<table border=3D"0" bgcolor=3D"#FFFFFF" cellspacing=3D"0" cellpadding=3D"0"=
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<tbody>=20
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<table align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" cl=
ass=3D"wrapper mob-padding" width=3D"578">=20
<tbody>=20
<tr>=20
<td class=3D"mob-padding-0" style=3D"text-align: center;vertical-align:top"=
 valign=3D"top">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"wrapper">=
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<tr>=20
<td>=20
<div class=3D"mktoImg" id=3D"article-1-imgccdaa61e-5355-42a5-af53-8bbc4ee7a=
d56" mktolockimgsize=3D"true">=20
<a href=3D
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><img src=3D"https://mlp.wgsn.com/rs/669-IKC-742/images/monthly-jul-24-fash=
ion.png" width=3D"275" class=3D"mob-img article-img" style=3D""></a>=20
</div> </td>=20
<td class=3D"mob-padR" style=3D"padding-left:30px;vertical-align:top">=20
<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" valign=3D"top" clas=
s=3D"wrapper">=20
<tbody>=20
<tr>=20
<td style=3D"font-family: 'DM Sans', helvetica, Arial, sans-serif; font-siz=
e:20px; line-height:25px; text-decoration: underline;vertical-align:top;pad=
ding-bottom:11px; text-align: left;">=20
<div class=3D"mktoText" id=3D"article-1-headline4ed3acd0-65ee-43fd-9975-c57=
485b604a3">=20
<span style=3D"color: #000000;"><a href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE1QZZLOFBA3XcveO4PrKO-53G_9943=
d2pA1VDHPjhTxWdqiwPtcn50aKtTRMWm1Lrds=3D" target=3D"_blank" style=3D"color:=
 #000000;"
>Influencia de la est=C3=A9tica <em>western</em> en Am=C3=A9rica Latina</a>=
</span>=20
<br>=20
<a href=3D
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TaxeiNNskQ_xPVzaU9xu99tRWSP4XPIE561IU=3D" target=3D"_blank"
><span style=3D"color: #000000;"></span></a>=20
</div> </td>=20
</tr>=20
<tr>=20
<td style=3D"font-size: 14px; line-height:19px; font-weight: 400; text-alig=
n:left; font-family: 'Source Serif Pro', times new Cambria, Times, Times Ne=
w Roman, serif; vertical-align:top">=20
<div class=3D"mktoText" id=3D"article-1-text9469e248-2635-49a5-929c-f0e2e33=
7fd9a">
 A finales de 2023, pronosticamos la popularizaci=C3=B3n de esta est=C3=A9t=
ica mediante el seguimiento de macrotendencias relacionadas con el ancestra=
lismo, la vida al aire libre y la recuperaci=C3=B3n de tradiciones. Este pr=
on=C3=B3stico se confirm=C3=B3 con el impacto de dos grandes artistas: Phar=
ell y Beyonc=C3=A9.&nbsp;Seg=C3=BAn Pinterest, las b=C3=BAsquedas de "sombr=
eros vaqueros" se triplicaron en el primer trimestre, mientras que las b=C3=
=BAsquedas de "ropa vaquera" aumentaron un 40%. En el hemisferio sur, la fu=
erza de esta tendencia tambi=C3=A9n es indiscutible, sin embargo, aspectos =
culturales y estacionales contribuyen a su manifestaci=C3=B3n de diferentes=
 maneras, aunque con elementos similares.=20
</div> </td>=20
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</tbody>=20
</table>
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idth=3D"100%">=20
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<div class=3D"mktoImg" id=3D"article-1-img885fc2e0-b86a-46d4-ba8e-00b177bd3=
863" mktolockimgsize=3D"true">=20
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er.png" width=3D"275" class=3D"mob-img article-img mob-img article-img" sty=
le=3D""></a>=20
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s=3D"wrapper">=20
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<td style=3D"font-family: 'DM Sans', helvetica, Arial, sans-serif; font-siz=
e:20px; line-height:25px; text-decoration: underline;vertical-align:top;pad=
ding-bottom:11px; text-align: left;">=20
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41c3d12bf">=20
<span style=3D"color: #000000;"><a href=3D
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>=C2=BFC=C3=B3mo se pueden aplicar las tendencias anteriores a mi marca?</a=
></span>=20
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<tr>=20
<td style=3D"font-size: 14px; line-height:19px; font-weight: 400; text-alig=
n:left; font-family: 'Source Serif Pro', times new Cambria, Times, Times Ne=
w Roman, serif; vertical-align:top">=20
<div class=3D"mktoText" id=3D"article-1-text7a120d6f-dffc-4b57-9087-72cb26a=
4d477">=20
<span style=3D"color: #000000; font-family: 'Source Serif Pro', 'times new =
Cambria', Times, 'Times New Roman', serif; font-size: 14px; font-style: nor=
mal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight=
: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0=
px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px=
;=20
-webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-de=
coration-style: initial; text-decoration-color: initial; float: none; displ=
ay: inline !important;">Comprender si una tendencia es o no para un determi=
nado grupo de consumidores y cu=C3=A1ndo es el momento adecuado para adopta=
rla son algunos de los desaf=C3=ADos diarios para las marcas de todo el mun=
do. Desde el concepto hasta la creaci=C3=B3n, WGSN ofrece una mejor toma de=
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<span style=3D"color: #000000; font-family: 'Source Serif Pro', 'times new =
Cambria', Times, 'Times New Roman', serif; font-size: 14px; font-style: nor=
mal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight=
: 400;=20
letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; tex=
t-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webk=
it-text-stroke-width: 0px; text-decoration-thickness: initial; text-decorat=
ion-style: initial; text-decoration-color: initial; float: none; display: i=
nline !important;">Vea m=C3=A1s sobre las diferentes plataformas&nbsp;</spa=
n>=20
<span style=3D"color: #0000ff;"><strong><a href=3D
"http://mkt.wgsn.com/NjY5LUlLQy03NDIAAAGUfuDGE9hfxNFgV_XgMMc6XVGR4STrpP8Pr1=
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<tbody>=20
<tr bgcolor=3D"#F8F4E9">=20
<td bgcolor=3D"#F8F4E9">=20
<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"wrapper" w=
idth=3D"100%">=20
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<table bgcolor=3D"#ffffff" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
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=20
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" class=3D"wrapper" style=3D"background-colo=
r:#ffffff;">=20
<tbody>=20
<tr>=20
<td>=20
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" class=3D"wrapper" style=3D"background-color:#ffffff;" wid=
th=3D"578">=20
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<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"wrapper" w=
idth=3D"100%">=20
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<td valign=3D"top" width=3D"100" style=3D"padding-top:15px"><img src=3D"htt=
ps://mlp.wgsn.com/rs/669-IKC-742/images/arrow_html.png" alt=3D"arrow" class=
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<td height=3D"50" style=3D"font-size:1px; line-height:0px;">&nbsp;</td>=20
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<table width=3D"250" align=3D"left" border=3D"0" cellspacing=3D"0" cellpadd=
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eight: 600; font-size: 30px; line-height: 1.3; font-family: 'DM Sans', helv=
etica, Arial, sans-serif; color: #000000; text-align: left;"> Redes sociale=
s</td>=20
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<td valign=3D"middle"> <span class=3D"secondary-font"> <span class=3D"apple=
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ne; font-family: 'DM Sans', helvetica, Arial, sans-serif; color: #000000;fo=
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<td align=3D"right" valign=3D"top" style=3D"color:#000000; font-size: 12px;=
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, helvetica, Arial, sans-serif; -webkit-text-size-adjust:none;">=20
<table width=3D"230" valign=3D"middle" align=3D"left" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" class=3D"social_mob">=20
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<td height=3D"10" style=3D"font-size:1px; line-height:0px;">&nbsp; </td>=20
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<td class=3D"social social-mob" valign=3D"middle"><a href=3D
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ecoration: none;"
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ecoration: none;"
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e" width=3D"22" border=3D"0" id=3D"youtube"></span></a> </td>=20
</tr>=20
</tbody>=20
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</tr>=20
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<td height=3D"50" style=3D"font-size:1px; line-height:0px;">&nbsp;</td>=20
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0; width: 0; display: none; line-height: 0; visibility: hidden;"> </td>=20
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ht" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"border-spacin=
g: 0; border-collapse: collapse; width: 350px;max-width: 350px;">=20
<tbody>=20
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<td class=3D"mktoText" align=3D"right" valign=3D"top" style=3D"color:#00000=
0; font-size: 12px; line-height:1.5;  font-weight: 400; text-align: right; =
font-family: 'Source Serif Pro', times new Cambria, Times, Times New Roman,=
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color: #000000; font-family: 'DM Sans', helvetica, Arial, sans-serif !impor=
tant; font-size:18px; font-weight: 400; text-align:right; letter-spacing: 1=
px;">QUI=C3=89NES SOMOS</span> <br><br> <span class=3D"body-text"><span cla=
ss=3D"body-text">WGSN es la autoridad global en tendencias de dise=C3=B1o y=
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ron=C3=B3sticos contrastados de dise=C3=B1o y consumidor de WGSN inspiran u=
n dise=C3=B1o de producto sobresaliente y permiten a nuestros clientes crea=
r un futuro mejor. Nuestros servicios incluyen pron=C3=B3sticos, an=C3=A1li=
sis de datos y asesor=C3=ADa especializada sobre consumidor, moda, belleza,=
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s-serif; font-size:18px; line-height:1.4; font-weight: 400; text-align:righ=
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Direcci=C3=B3n registrada: 78 York Street, W1H 1DP, Londres, Reino Unido
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</table> </td>=20
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</table> =20
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