Elep

Envelope-to: brodriguez@ifprc.com.pe
Delivery-date: Thu, 18 Jul 2024 10:07:30 -0400
Date: Thu, 18 Jul 2024 09:06:40 -0500 (CDT)
From: WGSN <comms@wgsn.com>
Reply-To: comms@wgsn.com
To: brodriguez@ifprc.com.pe
Message-ID: <1347302029.93535536.1721311600162@lonmktmail-batch1f.marketo.org>
Subject: Nuevo punto de encuentro de los consumidores
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Nueva estrategia de marca 2026: Terceros espacios
En medio de la implacable carrera del comercio, las marcas a menudo olvidan=
 el poder del juego, pero los consumidores de hoy (y los del futuro) no sol=
o buscan productos; buscan experiencias que brinden diversi=C3=B3n y alegr=
=C3=ADa. En 2026, los canales en los que las marcas conf=C3=ADan hoy para a=
traer y conectar con los consumidores, como las redes sociales, ya no ser=
=C3=A1n suficientes: opte por los terceros espacios.

=C2=BFPor qu=C3=A9 los canales tradicionales de las marcas ya no ser=C3=A1n=
=20
suficientes para sus consumidores?

Nuestro pron=C3=B3stico =E2=80=9CEl Consumidor del Futuro 2026=E2=80=9D mue=
stra que los consumidores, especialmente la Gen Z, est=C3=A1n rechazando lo=
s estilos de vida acelerados e impulsados =E2=80=8B=E2=80=8Bpor las redes s=
ociales. Los j=C3=B3venes est=C3=A1n adoptando la tendencia =E2=80=9Clo-tec=
h=E2=80=9D con el resurgimiento de los tel=C3=A9fonos antiguos y la b=C3=BA=
squeda de experiencias reales, como la creciente tendencia de la cultura de=
l caf=C3=A9. Las marcas deben adaptarse ofreciendo interacciones en persona=
 que conecten a los consumidores tanto entre s=C3=AD como con la marca.
Oportunidad de los terceros espacios

Los terceros espacios tendr=C3=A1n un enorme poder para atraer a los consum=
idores que buscan =E2=80=9Cdestellos=E2=80=9D (micromomentos de alegr=C3=AD=
a), una tendencia emergente que se convertir=C3=A1 en un impulsor de valor =
clave.=C2=A0

Descubra c=C3=B3mo generar valor y alegr=C3=ADa para sus consumidores con u=
n resumen de =E2=80=9CEl Consumidor del Futuro 2026: Destellos=E2=80=9D.
${wgsnLinkText} =C2=A0 <[[${reportbuttonurl}]]>
QUI=C3=89NES SOMOS
WGSN es la autoridad global en tendencias de dise=C3=B1o y de consumo, ayud=
ando a marcas de todo el mundo a crear los productos acertados en el moment=
o justo para el consumidor del ma=C3=B1ana.=20

Los pron=C3=B3sticos contrastados de dise=C3=B1o y consumidor de WGSN inspi=
ran un dise=C3=B1o de producto sobresaliente y permiten a nuestros clientes=
 crear un futuro mejor. Nuestros servicios incluyen pron=C3=B3sticos, an=C3=
=A1lisis de datos y asesor=C3=ADa especializada sobre consumidor, moda, bel=
leza, interiorismo, estilo de vida y alimentaci=C3=B3n y bebidas.
D=C3=93NDE ESTAMOS
<span class=3D"primary-font appleLinks2">WGSN Limited, Company number 48584=
91.
Direcci=C3=B3n registrada: 78 York Street, W1H 1DP, Londres, Reino Unido
<br> <br><span class=3D"primary-font appleLinks2"><u style=3D"color:#000000=
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ont-size:11px; text-decoration: none;"
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ks" href=3D
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 Roman, serif;  text-decoration: none;"
><u>Edite sus preferencias</u></a><br>=C2=A9 WGSN 2024</span></span>=20
=09=09=09=09=09=09=09=09 =20
<strong></strong>

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<br />
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0" cellpadding=3D"0" border=3D"0" class=3D"herobg mktoModule m_wgsn second-=
body ">=20
<tbody>=20
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<td class=3D"module " style=3D"word-break: break-word;-webkit-hyphens: none=
;-moz-hyphens: none;hyphens: none;border-collapse: collapse;" valign=3D"top=
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<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" align=3D"center" width=3D"600" cellspacing=3D"0" cellpadding=
=3D"0" border=3D"0">=20
<tbody>=20
<tr>=20
</tr>=20
<tr class=3D"hide">=20
<td class=3D"padding" style=3D"word-break: break-word;-webkit-hyphens: none=
;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:15p=
x;font-size:15px;" height=3D"15">&nbsp;</td>=20
</tr>=20
<tr>=20
<td class=3D"contents" style=3D"word-break: break-word; -webkit-hyphens: no=
ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
<table class=3D"col2 d50 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse;  width: 80%;" align=3D"left" width=3D"80%" cellspacing=3D"0=
" cellpadding=3D"0" border=3D"0">=20
<tbody>=20
<tr>=20
<td class=3D"secondary-font" style=3D"color:#000000; font-size: 16px; line-=
height:1.4; text-align:left; font-family: 'Source Serif Pro', TimesNewRoman=
, Times New Roman, Times, serif;  text-decoration: none !important; font-we=
ight: 400;  -webkit-text-size-adjust:none;text-align: left;">=20
<div class=3D"mktoText" id=3D"text62255d430-66d0-4cb2-8d5b-02e70038723503b4=
d354-6fd4-4655-8393-30dbd61af0dd7b2f830f-77b0-4fab-a9df-9facf1f1e94325b546a=
e-ffe5-4288-ba22-dd12de31441d6996d301-09b8-42fe-a777-974df50572a055067e49-a=
3d0-4cee-820b-83157823c7c88806f393-4ada-4736-a06d-e21be7afc29d625dd4e6-20a9=
-40a8-bdf9-f1d6af0310118037c3ab-56f0-41c9-ad10-81de0355be55">=20
<div class=3D"body-text">
En medio de la implacable carrera del comercio, las marcas a menudo olvidan=
 el poder del juego, pero los consumidores de hoy (y los del futuro) no sol=
o buscan productos; buscan experiencias que brinden diversi=C3=B3n y alegr=
=C3=ADa. En 2026, los canales en los que las marcas conf=C3=ADan hoy para a=
traer y conectar con los consumidores, como las redes sociales, ya no ser=
=C3=A1n suficientes: opte por=20
<span style=3D"text-decoration: underline;"><strong>los terceros espacios.<=
/strong></span>
<br />
<br />
<span style=3D"font-size: 24px;"><strong>=C2=BFPor qu=C3=A9 los canales tra=
dicionales de las marcas ya no ser=C3=A1n suficientes para sus consumidores=
?</strong></span>
<br />
<br />Nuestro pron=C3=B3stico =E2=80=9CEl Consumidor del Futuro 2026=E2=80=
=9D muestra que los consumidores, especialmente la Gen Z, est=C3=A1n rechaz=
ando los estilos de vida acelerados e impulsados =E2=80=8B=E2=80=8Bpor las =
redes sociales. Los j=C3=B3venes est=C3=A1n adoptando la tendencia =E2=80=
=9Clo-tech=E2=80=9D con el resurgimiento de los tel=C3=A9fonos antiguos y l=
a b=C3=BAsqueda de experiencias reales, como la creciente tendencia de la c=
ultura del caf=C3=A9. Las marcas deben adaptarse ofreciendo interacciones e=
n persona que conecten a los consumidores tanto entre s=C3=AD como con la m=
arca.
<br />
<br />
</div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table bgcolor=3D"#F8F0AA" id=3D"wgsn2255d430-66d0-4cb2-8d5b-02e70038723503=
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f0-41c9-ad10-81de0355be55d48962f0-2df4-46c2-ba22-f28093d1f4d4" style=3D"bor=
der-spacing: 0;=20
border-collapse: collapse; =20
background-color:#F8F0AA; " align=3D"center" width=3D"100%" cellspacing=3D"=
0" cellpadding=3D"0" border=3D"0" class=3D"herobg mktoModule m_wgsn second-=
body ">=20
<tbody>=20
<tr>=20
<td class=3D"module " style=3D"word-break: break-word;-webkit-hyphens: none=
;-moz-hyphens: none;hyphens: none;border-collapse: collapse;" valign=3D"top=
">=20
<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" align=3D"center" width=3D"600" cellspacing=3D"0" cellpadding=
=3D"0" border=3D"0">=20
<tbody>=20
<tr>=20
<td class=3D"contents" style=3D"word-break: break-word; -webkit-hyphens: no=
ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
<table class=3D"col2 d50 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse;  width: 80%;" align=3D"left" width=3D"80%" cellspacing=3D"0=
" cellpadding=3D"0" border=3D"0">=20
<tbody>=20
<tr>=20
<td class=3D"secondary-font" style=3D"color:#000000; font-size: 16px; line-=
height:1.4; text-align:left; font-family: 'Source Serif Pro', TimesNewRoman=
, Times New Roman, Times, serif;  text-decoration: none !important; font-we=
ight: 400;  -webkit-text-size-adjust:none;text-align: left;">=20
<div class=3D"mktoText" id=3D"text62255d430-66d0-4cb2-8d5b-02e70038723503b4=
d354-6fd4-4655-8393-30dbd61af0dd7b2f830f-77b0-4fab-a9df-9facf1f1e94325b546a=
e-ffe5-4288-ba22-dd12de31441d6996d301-09b8-42fe-a777-974df50572a055067e49-a=
3d0-4cee-820b-83157823c7c88806f393-4ada-4736-a06d-e21be7afc29d625dd4e6-20a9=
-40a8-bdf9-f1d6af0310118037c3ab-56f0-41c9-ad10-81de0355be55d48962f0-2df4-46=
c2-ba22-f28093d1f4d4">
<div class=3D"body-text">
<span style=3D"font-size: 18px;"><strong>Oportunidad de los terceros espaci=
os</strong></span>
<br />
<br />Los terceros espacios tendr=C3=A1n un enorme poder para atraer a los =
consumidores que buscan =E2=80=9Cdestellos=E2=80=9D (micromomentos de alegr=
=C3=ADa), una tendencia emergente que se convertir=C3=A1 en un impulsor de =
valor clave.&nbsp;
<br />
<br />Descubra=20
<strong>c=C3=B3mo generar valor y alegr=C3=ADa para sus consumidores</stron=
g> con un resumen de =E2=80=9CEl Consumidor del Futuro 2026: Destellos=E2=
=80=9D.=20
<br />
</div>
</div> </td>=20
</tr>=20
<tr class=3D"hide">=20
<td class=3D"padding" style=3D"word-break: break-word;-webkit-hyphens: none=
;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:25p=
x;font-size:25px;" height=3D"25">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
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</tbody>=20
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<tbody>=20
<tr>=20
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ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
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<tbody>=20
<tr class=3D"hide">=20
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<tbody>=20
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<td class=3D"cta" style=3D"word-break: break-word; -webkit-hyphens: none; -=
moz-hyphens: none; hyphens: none; border-collapse: collapse; text-align: ce=
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<td class=3D"primary-font appleLinks" style=3D"color:#000000; font-family: =
'DM Sans', helvetica, Arial, sans-serif;   font-weight:600; font-size: 15px=
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5px; padding-left:20px; text-decoration: none !important;">=20
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Desc=C3=A1rguelo ahora=20
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<td class=3D"module " style=3D"word-break: break-word;-webkit-hyphens: none=
;-moz-hyphens: none;hyphens: none;border-collapse: collapse;" valign=3D"top=
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<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" align=3D"center" width=3D"600" cellspacing=3D"0" cellpadding=
=3D"0" border=3D"0">=20
<tbody>=20
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<td class=3D"padding" style=3D"word-break: break-word;-webkit-hyphens: none=
;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:15p=
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ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse; ">=20
<table class=3D"col1 d40 t100 p100" style=3D"border-spacing: 0; border-coll=
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tyle=3D"font-weight: 600; font-size: 38px; line-height: 1.2; font-family: '=
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<td valign=3D"middle"> <span class=3D"primary-font"> <span class=3D"appleLi=
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