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} .bodyText a { font-family: Arial, Helvetica, sans-serif!important= ; } .bodyText a span { font-family: Arial, Helvetica, sans-serif!impo= rtant; } .bodyText span { font-family: Arial, Helvetica, sans-serif!import= ant; } .bodyText p { font-family: Arial, Helvetica, sans-serif!important= ; } .bodyText ul li { font-family: Arial, Helvetica, sans-serif!impor= tant; } .bodyTitle { font-family: Arial, Helvetica, sans-serif!important = ; } .bodyTitle * { font-family: Arial, Helvetica, sans-serif!importan= t; } .bodyTitle a { font-family: Arial, Helvetica, sans-serif!importan= t; } .bodyTitle a span { font-family: Arial, Helvetica, sans-serif!imp= ortant; } .bodyTitle span { font-family: Arial, Helvetica, sans-serif!impor= tant; } .bodyTitle p { font-family: Arial, Helvetica, sans-serif!importan= t; } .bodyFont { font-family: Arial, Helvetica, sans-serif!important ;= } .bodyFont * { font-family: Arial, Helvetica, sans-serif!important= ; } .bodyFont a { font-family: Arial, Helvetica, sans-serif!important= ; } .bodyFont a span { font-family: Arial, Helvetica, sans-serif!impo= rtant; } .bodyFont span { font-family: Arial, Helvetica, sans-serif!import= ant; } .bodyFont p { font-family: Arial, Helvetica, sans-serif!important= ; } .mlContentButton { font-family: Arial, Helvetica, sans-serif!impo= rtant; } </style> <![endif]--> <style type=3D"text/css"> @media only screen and (max-width: 640px){ #imageBlock-6 img { max-width: 650px!important; width: 100%!important; } } </style> <style type=3D"text/css"> @media only screen and (max-width: 640px){ #imageBlock-8 img { max-width: 650px!important; width: 100%!important; } } </style> <title>=F0=9F=91=87 Plan de Marketing Digital =E2=9A=A1=F0=9F=8C=80 F= acebook y Google las mejores pr=C3=A1cticas</title> <meta name=3D"robots" content=3D"noindex, nofollow"> </head> =20 <body class=3D"mlBodyBackground" style=3D"padding: 0; margin: 0; -webki= t-font-smoothing:antialiased; background-color:#f6f8f9; -webkit-text-size= -adjust:none;"> <img src=3D"https://boletin.seminariostop.pe/link/o/YT0xODYwOTkxNDI3N= TgwNzk0MDgwJmM9aDNmNyZlPTY3Nzc2Njg0.vZU6dMzEmcU4CRJB2tM3_DGNJcTg_GYFB5e0v= -xSHWc" class=3D"open_img" style=3D"display:block; 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min-width: 640px;"= class=3D"mobileHide"> <tr> <td align=3D"center"> <table cellpadding=3D"0" cellspacing=3D"0" border= =3D"0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width: 6= 40px;" class=3D"mlContentTable"> <tr> <td colspan=3D"2" height=3D"20"></td> </tr> <tr> <td align=3D"left" style=3D"font-family: 'Pop= pins', sans-serif; color: #111111; font-size: 12px; line-height: 18px;"><= /td> <td align=3D"right" style=3D"font-family: 'Po= ppins', sans-serif; color: #111111; font-size: 12px; line-height: 18px;"> <a style=3D"color: #111111;" href=3D"https:= //boletin.seminariostop.pe/link/c/YT0xODYwOTkxNDI3NTgwNzk0MDgwJmM9aDNmNyZ= lPTY3Nzc2Njg0JmI9ODY0MzcwNzMwJmQ9eDdiMWs1bQ=3D=3D.tivoyJs5DQsNaDX2NKptkf_= brtYx5lERCokBTfuaZPc" data-link-id=3D"864370730" target=3D"_blank">View i= n browser</a> </td> </tr> <tr> <td colspan=3D"2" height=3D"20"></td> </tr> </table> </td> </tr> </table> <table align=3D"center" border=3D"0" cellpadding=3D"0" = cellspacing=3D"0" class=3D"mlContentTable" width=3D"640"> <tr> <td> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#= ffffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" = cellspacing=3D"0" width=3D"640"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff"= border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable= ml-default" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpadd= ing=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" s= tyle=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"10" class=3D"spacin= gHeight-10" style=3D"line-height: 10px; min-height: 10px;"></td> </tr> </table> <table role=3D"presentation" cellpadd= ing=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" s= tyle=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"pad= ding: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" ce= llpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"= 100%"> <tr> <td class=3D"bodyTitle" id=3D= "bodyText-4" style=3D"font-family: 'Poppins', sans-serif; font-size: 14px= ; line-height: 150%; color: #6f6f6f;"> <p style=3D"margin-top: 0= px; margin-bottom: 10px; line-height: 150%;">Estimados se=C3=B1ores:&nbsp= ;<span>rvasquez@ifprc.com.pe</span> lo invitamos a participar del <strong= >Webinar</strong>:<strong><br><br>PLAN DE MARKETING DIGITAL 2022:<br>face= book ads y google ads&nbsp;las mejores pr=C3=A1cticas</strong><br><br>El = Plan de Marketing juega un rol central en el desarrollo de un planeamient= o adecuado, alineado a la estrategia, misi=C3=B3n y visi=C3=B3n de la org= anizaci=C3=B3n. Este contribuye a lograr resultados que permitan lograr l= os objetivos planteados por el negocio para un per=C3=ADodo determinado.<= /p> <p style=3D"margin-top: 0= px; margin-bottom: 10px; line-height: 150%;"><strong>Objetivo</strong><br= >Al finalizar, los alumnos ser=C3=A1n capaces de dise=C3=B1ar y administr= ar eficientemente campa=C3=B1as de publicidad en Google y Facebook de acu= erdo a los lineamientos estrat=C3=A9gicos de la empresa.</p> <p style=3D"margin-top: 0= px; margin-bottom: 10px; line-height: 150%;"><strong>D=C3=8DA 1: Facebook= Ads</strong><br>Los b=C3=A1sicos para crear la pauta digital<br>Crea tu = primer anuncio en Facebook<br>Crea tu primer anuncio en Instagram<br>Apre= nde a segmentar (p=C3=BAblicos)<br>Creaci=C3=B3n de campa=C3=B1as con A/B= Testing<strong><br><br>D=C3=8DA 2: Facebook y Google</strong><br>Funnel = de tu publicidad pagada.<br>Anuncio con objetivo de Interacci=C3=B3n.<br>= Anuncio con objetivo de WhatsApp.<br>Anuncio con objetivo de Leads.<stron= g><br><br>D=C3=8DA 3: Google Ads</strong><br>Conociendo la plataforma<br>= Estructura de campa=C3=B1as y grupos de anuncios<br>Segmentaci=C3=B3n med= iante palabras clave<br>Anuncios responsivos<br>Extensiones de anuncios<b= r>Optimizaciones para aparecer en los primeros lugares</p> <p style=3D"margin-top: 0= px; margin-bottom: 10px; line-height: 150%;"><strong>D=C3=ADas: </strong>= jueves 13, viernes 14 y s=C3=A1bado 15 de enero de 6:30pm a 9:30pm<strong= ><br>Lugar:</strong> Plataforma <strong>Zoom EN VIVO</strong><strong><br>= Incluye:</strong> Certificado Digital, material de trabajo, Acceso a nues= tro campus virtual, curso grabado por 60 d=C3=ADas y consultas directas c= on el capacitador e intercambio de experiencias con otras organizaciones<= strong><br>Precio:</strong> S/220.00 antes del 11 de enero</p> <p style=3D"margin-top: 0= px; margin-bottom: 0px; line-height: 150%;"><a href=3D"https://boletin.se= minariostop.pe/link/c/YT0xODYwOTkxNDI3NTgwNzk0MDgwJmM9aDNmNyZlPTY3Nzc2Njg= 0JmI9ODY0MzcwNzQyJmQ9bTJhOGowdA=3D=3D.c0Co6lsxY56gYnnTAZfNPHVf4yfMIakYye8= xpFQUza0" data-link-id=3D"864370742" target=3D"_blank" style=3D"word-brea= k: break-word; font-family: 'Poppins', sans-serif; color: #09c269; text-d= ecoration: underline;"><strong>INFORMACION POR WHATSAPP CLICK AQU=C3=8D</= strong></a><br><br>Cel. <a href=3D"tel:961106 120" style=3D"word-break: b= reak-word; 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