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Date: Mon, 19 Apr 2021 18:58:14 +0200
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S e m i n a r i o=C2=A0 =C2=A0T a l l e r
DIPLOMADO DE MARKETING DIGITAL PARA EMPRESAS E INDEPENDIENTES=20

FECHA:=C2=A04 DE=C2=A0MAYO DEL 2021=C2=A0 / HORARIO: MARTES Y JUEVES DE 7=
:00PM A 10:00PM

V=C3=ADa Zoom. Sesiones Grabadas. Consultas en Vivo a los expositores.
Inicio:=C2=A0MARTES=C2=A04 de MAYO
Duraci=C3=B3n: 30 hrs
Inversi=C3=B3n: S/. 395 o $115 d=C3=B3lares americanos C/U (incluye IGV) =
O PROMOCI=C3=93N 3X2

Temario

1. Tendencias del marketing digital 2021

2. Reconocimiento de las plataformas digitales
a. Redes sociales
b. Plataformas Webs

3. Objetivos dentro de las plataformas digitales
a. Branding (Posicionamiento)
b. Performance (ventas)

4. Estrategias de posicionamiento=20
a. Contenido de Valor=C2=A0=C2=A0=C2=A0=C2=A0 Monetizable
b. Manejo de P=C3=BAblicos Fr=C3=ADos,=C2=A0=C2=A0=C2=A0=C2=A0 Tibios y C=
alientes

5. Video-marketing para empresas

6. Estrategias de Performance (Venta)

7. Introducci=C3=B3n a la Publicidad Pagada=20
a. Reconocimiento de Facebook=C2=A0=C2=A0=C2=A0=C2=A0 para Empresas
b. Documentaci=C3=B3n
c. Administrador comercial
d. Configuraci=C3=B3n del=C2=A0=C2=A0=C2=A0=C2=A0 administrador comercial

8. Campa=C3=B1as publicitarias pagadas
a. Reconocimiento de la=C2=A0=C2=A0=C2=A0=C2=A0 plataforma
b. Principales campa=C3=B1as=C2=A0=C2=A0=C2=A0=C2=A0 publicitarias pagada=
s
c. Segmentaci=C3=B3n de P=C3=BAblico

9. Creaci=C3=B3n de Anuncios Vendedores

10. Embudos de Ventas digitales
a. Embudos para venta de=C2=A0=C2=A0=C2=A0=C2=A0 productos
b. Embudos para venta de=C2=A0=C2=A0=C2=A0=C2=A0 servicios

11. Introducci=C3=B3n a Manychat (Chatbot)
a. Configuraci=C3=B3n Inicial
b. Creaci=C3=B3n de Flujos=C2=A0=C2=A0=C2=A0=C2=A0 automatizados
c. Utilizaci=C3=B3n de Herramientas de=C2=A0=C2=A0=C2=A0=C2=A0 Crecimient=
o b=C3=A1sicas.

12. Introducci=C3=B3n al Whatsapp Business
a. Configuraci=C3=B3n inicial
b. Herramientas principales
c. Estrategias de grupos y listas=C2=A0=C2=A0=C2=A0=C2=A0 de difusi=C3=B3=
n
d. Integraci=C3=B3n con otras=C2=A0=C2=A0=C2=A0=C2=A0 plataformas.

13. M=C3=A9tricas y C=C3=A1lculos de inversi=C3=B3n publicitaria.
a. Evaluaci=C3=B3n de Campa=C3=B1as
b. Evaluaci=C3=B3n de ratios de=C2=A0=C2=A0=C2=A0=C2=A0 conversi=C3=B3n

14. Creaci=C3=B3n de campa=C3=B1as pagadas en:=20
a. Google Ads:
- Las 3 fases para hacer una=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 bu=
ena campa=C3=B1a.
- Estudio de mercado, testeo y=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 =
optimizaci=C3=B3n.
b. Youtube:
- C=C3=B3mo crear una campa=C3=B1a.=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=
=A0 Tipos de campa=C3=B1as.
- Recomendaciones para una=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 camp=
a=C3=B1a exitosa.
c. LinkedIn:
- Desarrollo de p=C3=A1ginas de=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Linke=
dIn para empresas.
- Tipo de publicidad para=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 empresas.
- LinkedIn para equipos=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 comerciales.

15. Introducci=C3=B3n al SEO y Google Analytics.
La importancia del SEO.
Utilidades de Google Analytics.
Embudo de Marketing en Analytics.

-------------------------------------------------------------------------=
----

I n f o r m e s=C2=A0 y=C2=A0 R e g i s t r o s:
Celular: + 51 936623496 / + 51 936615264=C2=A0 /+ 51 981351639=C2=A0=20

CONSULTA EN L=C3=8DNEA CLICK AQU=C3=8D

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size=3D3>S e m i n a r i o&nbsp=
;=20
&nbsp;<FO=
NT=20
size=3D3>T a l l e r DIPLOMADO =
DE MARKETING=20
DIGITAL PARA EMPRESAS E INDEPENDIENTES <o:p></o:p>=

FECHA:&nbsp;4 DE&nbsp;MAYO DEL 2021<SPAN=20
style=3D"mso-spacerun: yes">&nbsp; / HORARIO: MARTES Y JUEVES DE 7=
:00PM A=20
10:00PM
<SPAN=20
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CM"><IMG=20
border=3D0 hspace=3D0 alt=3D"" src=3D"cid:260DC9EC92834DC4A2B18E90162CFF4=
3@veanow.com" width=3D520 height=3D297></A> V=C3=ADa Zoom.=20
Sesiones Grabadas. Consultas en Vivo a los=20
expositores. Inicio:&nbsp;MARTES&nbsp;4 de MAYO Duraci=C3=
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hrs <SPAN=20
style=3D'FONT-SIZE: 16pt; FONT-FAMILY: "Arial",sans-serif; COLOR: #333333=
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<B=20
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395 <SPAN=20
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<SPAN=20
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style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Arial",sans-serif; BACKGROUND: ye=
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d=C3=B3lares americanos C/U (incluye IGV)<SPAN=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Arial",sans-serif; mso-fareast-fo=
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size=3D3>O PROMOCI=C3=93N 3X2<o:p></o:p><o:p></o=
:p>
<SPAN=20
style=3D'FONT-FAMILY: "Arial",sans-serif; BACKGROUND: yellow; mso-bidi-fo=
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OP: 0cm; PADDING-LEFT: 5.4pt; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 5.4pt"=
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 width=3D650>
 <DIV>Temario</DIV>
 <DIV>&nbsp;</DIV>
 <DIV>1. Tendencias del marketing digital 2021 </DI=
V>
 <DIV>&nbsp;</DIV>
 <DIV>2. Reconocimiento de las plataformas digitales </ST=
RONG>a.=20
 Redes sociales b. Plataformas Webs &nbsp;</DIV>
 <DIV>&nbsp;</DIV>
 <DIV>3. Objetivos dentro de las plataformas digitales=20
 a. Branding (Posicionamiento) b. Performance=20
 (ventas) &nbsp;</DIV>
 <DIV>&nbsp;</DIV>
 <DIV>4. Estrategias de posicionamiento a. Cont=
enido=20
 de Valor&nbsp;&nbsp;&nbsp;&nbsp; Monetizable b. Manejo de P=C3=BA=
blicos=20
 Fr=C3=ADos,&nbsp;&nbsp;&nbsp;&nbsp; Tibios y Calientes &nbsp;</D=
IV>
 <DIV>&nbsp;</DIV>
 <DIV>5. Video-marketing para empresas</DIV>
 <DIV>&nbsp;</DIV>
 <DIV>6. Estrategias de Performance (Venta) </DIV>
 <DIV>&nbsp;</DIV>
 <DIV>7. Introducci=C3=B3n a la Publicidad Pagada <=
BR>a.=20
 Reconocimiento de Facebook&nbsp;&nbsp;&nbsp;&nbsp; para Empresas <B=
R>b.=20
 Documentaci=C3=B3n c. Administrador comercial d. Configuraci=
=C3=B3n=20
 del&nbsp;&nbsp;&nbsp;&nbsp; administrador comercial</DIV>
 <DIV>&nbsp;</DIV>
 <DIV> 8. Campa=C3=B1as publicitarias pagadas </STRON=
G>a.=20
 Reconocimiento de la&nbsp;&nbsp;&nbsp;&nbsp; plataforma b. Prin=
cipales=20
 campa=C3=B1as&nbsp;&nbsp;&nbsp;&nbsp; publicitarias pagadas c. S=
egmentaci=C3=B3n=20
 de P=C3=BAblico </DIV>
 <DIV>&nbsp;</DIV>
 <DIV>9. Creaci=C3=B3n de Anuncios Vendedores</DIV>
 <DIV>&nbsp;</DIV>
 <DIV> 10. Embudos de Ventas digitales a. Emb=
udos=20
 para venta de&nbsp;&nbsp;&nbsp;&nbsp; productos b. Embudos para=
 venta=20
 de&nbsp;&nbsp;&nbsp;&nbsp; servicios </DIV>
 <DIV> &nbsp;</DIV>
 <DIV>11. Introducci=C3=B3n a Manychat (Chatbot)<BR=
>a.=20
 Configuraci=C3=B3n Inicial b. Creaci=C3=B3n de Flujos&nbsp;&nbs=
p;&nbsp;&nbsp;=20
 automatizados c. Utilizaci=C3=B3n de Herramientas=20
 de&nbsp;&nbsp;&nbsp;&nbsp; Crecimiento b=C3=A1sicas. </DIV>
 <DIV>&nbsp;</DIV>
 <DIV> 12. Introducci=C3=B3n al Whatsapp Business</STRONG=
> a.=20
 Configuraci=C3=B3n inicial b. Herramientas principales c. E=
strategias=20
 de grupos y listas&nbsp;&nbsp;&nbsp;&nbsp; de difusi=C3=B3n d. =
Integraci=C3=B3n=20
 con otras&nbsp;&nbsp;&nbsp;&nbsp; plataformas. </DIV>
 <DIV>&nbsp;</DIV>
 <DIV> 13. M=C3=A9tricas y C=C3=A1lculos de inversi=C3=B3=
n=20
 publicitaria. a. Evaluaci=C3=B3n de Campa=C3=B1as b=
. Evaluaci=C3=B3n de=20
 ratios de&nbsp;&nbsp;&nbsp;&nbsp; conversi=C3=B3n </DIV>
 <DIV>&nbsp;</DIV>
 <DIV> 14. Creaci=C3=B3n de campa=C3=B1as pagadas en:</ST=
RONG> a.=20
 Google Ads: - Las 3 fases para hacer=20
 una&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; buena campa=C3=B1a. <=
BR>- Estudio=20
 de mercado, testeo y&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 optimizaci=C3=B3n. b. Youtube: - C=C3=B3mo crear una=20
 campa=C3=B1a.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tipos de ca=
mpa=C3=B1as.=20
 - Recomendaciones para una&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;=20
 campa=C3=B1a exitosa. c. LinkedIn: - Desarrollo de p=C3=A1g=
inas=20
 de&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; LinkedIn para empresas. =
- Tipo=20
 de publicidad para&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; empresas. <B=
R>-=20
 LinkedIn para equipos&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; comercial=
es.=20
 </DIV>
 <DIV>&nbsp;</DIV>
 <DIV> 15. Introducci=C3=B3n al SEO y Google=20
 Analytics. La importancia del SEO. Utilidades de Go=
ogle=20
 Analytics. Embudo de Marketing en Analytics. <FONT=20
 color=3D#3a3a3a><FONT=20
 size=3D2><FONT=20
 color=3D#3a3a3a><FONT=
 size=3D2><FONT=20
 color=3D#3a3a3a><FONT=
 size=3D2><FONT=20
 size=3D2><FONT=
 size=3D2><FONT=20
 size=3D2><FONT=20
 size=3D2><FONT=20
 size=3D2><FONT=20
 color=3D#3a3a3a><FONT=
 size=3D2><FONT=20
 size=3D2><FONT=20
 color=3D#3a3a3a><SPAN=20
 style=3D'FONT-FAMILY: "Arial",sans-serif; mso-fareast-font-family: =
"Times New Roman"'><SPAN=20
 style=3D'FONT-FAMILY: "Arial",sans-serif; mso-fareast-font-family: =
"Times New Roman"'><FONT=20
 size=3D2><SPAN=
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 style=3D'FONT-FAMILY: "Arial",sans-serif; mso-fareast-font-family: =
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 style=3D'FONT-FAMILY: "Arial",sans-serif; mso-fareast-font-family: =
"Times New Roman"'><SPAN=20
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"Times New Roman"'><SPAN=20
 style=3D'FONT-FAMILY: "Arial",sans-serif; mso-fareast-font-family: =
"Times New Roman"'><FONT=20
 size=3D2><FONT=
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 size=3D2><FONT=20
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 size=3D2><FONT=20
 size=3D2><FONT=20
 size=3D2><FONT=20
 color=3D#000000 size=3D2><FONT=20
 size=3D2><FONT=20
 size=3D2><FONT=20
 size=3D2><SPAN=20
 style=3D'FONT-FAMILY: "Arial",sans-serif; mso-fareast-font-family: =
"Times New Roman"'><SPAN=20
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 size=3D2><SPAN=
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 style=3D'FONT-FAMILY: "Arial",sans-serif; mso-fareast-font-family: =
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