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s=3D"flexibleContainer" role=3D"presentation" style=3D"border-collapse: col=
lapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: =
100%; -webkit-text-size-adjust: 100%; max-width: 100vw;">
<tbody>
<tr>
<td align=3D"left" valign=3D"top" class=3D"item-content" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-te=
xt-size-adjust: 100%; font-family: 'Lucida Grande', Verdana, sans-serif; co=
lor: #222; font-size: 16px; line-height: 125%; text-align: left; max-width:=
 100vw;">  
<h3 class=3D"hed" style=3D"margin: 0; padding: 0; font-family: Arial, sans-=
serif; text-align: left; font-size: 30px; font-weight: normal; line-height:=
 1.11; padding-top: 10px; color: #121212;"><strong>Toyota del Per&uacute;, =
primera automotriz en obtener el reconocimiento de Huella de Carbono Per&ua=
cute;</strong></h3>
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le-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"560" class=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
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lor: #222; font-size: 16px; line-height: 125%; text-align: left; max-width:=
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ckground-color: #cccccc; padding: 0px 0px;" /></td>
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le-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"560" class=
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x;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
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xt-size-adjust: 100%; font-family: 'Lucida Grande', Verdana, sans-serif; co=
lor: #222; font-size: 16px; line-height: 125%; text-align: left; max-width:=
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<tr class=3D"container items-content fullwidth channel-culture first last" =
style=3D"padding-bottom: 20px;">
<td align=3D"center" valign=3D"top" style=3D"mso-table-lspace: 0pt; mso-tab=
le-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;=
">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"560" class=
=3D"flexibleContainer" role=3D"presentation" style=3D"border-collapse: coll=
apse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 1=
00%; -webkit-text-size-adjust: 100%; max-width: 100vw;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" width=3D"560" class=3D"padded" style=3D=
"mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; =
-webkit-text-size-adjust: 100%; max-width: 100vw; padding: 10px 20px 10px 2=
0px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
s=3D"flexibleContainer" role=3D"presentation" style=3D"border-collapse: col=
lapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: =
100%; -webkit-text-size-adjust: 100%; max-width: 100vw;">
<tbody>
<tr>
<td align=3D"left" valign=3D"top" class=3D"item-content" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-te=
xt-size-adjust: 100%; font-family: 'Lucida Grande', Verdana, sans-serif; co=
lor: #222; font-size: 16px; line-height: 125%; text-align: left; max-width:=
 100vw;">
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 20px=
;"><em><strong>La empresa l&iacute;der de la industria automotriz es la pri=
mera del sector que obtuvo la tercera estrella del programa Huella de Carbo=
no Per&uacute; otorgado por el Minam. La apuesta por veh&iacute;culos h&iac=
ute;bridos el&eacute;ctricos fue clave para este reconocimiento.</strong></=
em></p>

<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">En l&iacute;nea con el compromiso hacia la carbono-neutralidad y la estra=
tegia de la marca por impulsar una movilidad m&aacute;s sostenible, Toyota =
del Per&uacute; se convirti&oacute; en la primera empresa del sector automo=
triz en conseguir la Tercera Estrella del Programa Huella de Carbono Per&ua=
cute; otorgado por el Minam; el cual reconoce a las empresas que miden, cer=
tifican y reducen sus emisiones de GEI (gases de efecto invernadero) por do=
s a&ntilde;os consecutivos.</p>
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">La ampliaci&oacute;n del portafolio de veh&iacute;culos electrificados ha=
 sido clave para lograr el reconocimiento. &ldquo;Para medir la reducci&oac=
ute;n, utilizamos el factor de KgCO2eq/unidad vendida, el cual nos ha permi=
tido evidenciar una disminuci&oacute;n a&ntilde;o a a&ntilde;o de nuestra h=
uella&rdquo;, explica David Caro, gerente de Asuntos Corporativos &amp; ESG=
 de Toyota del Per&uacute;.</p>
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">En ese sentido, la estrategia de la marca es promover el uso de veh&iacut=
e;culos a gas natural vehicular (GNV), as&iacute; como los veh&iacute;culos=
 h&iacute;bridos el&eacute;ctricos (HEV). Estos &uacute;ltimos emiten hasta=
 30% menos CO2 que los veh&iacute;culos a combusti&oacute;n, seg&uacute;n e=
l ejecutivo.</p>
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">Cabe se&ntilde;alar que desde el 2021, la venta de veh&iacute;culos Toyot=
a a GNV y HEV creci&oacute; 84% y 64% respectivamente. Por otro lado, graci=
as a la ampliaci&oacute;n del portafolio de veh&iacute;culos electrificados=
, en el primer trimestre del a&ntilde;o, Toyota obtuvo m&aacute;s del 20% d=
e participaci&oacute;n en ese segmento.</p>
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le-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"560" class=
=3D"flexibleContainer" role=3D"presentation" style=3D"border-collapse: coll=
apse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 1=
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ze-adjust: 100%; -webkit-text-size-adjust: 100%; max-width: 100vw; border: =
20px 0px 20px 0px solid #f5f5f5;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=
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just: 100%; -webkit-text-size-adjust: 100%; max-width: 100vw; padding: 12px=
; text-align: center;"><span style=3D"font-family: arial; font-size: 12px; =
color: #737373;">PUBLICIDAD</span></td>
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just: 100%; -webkit-text-size-adjust: 100%; max-width: 100vw;"><a id=3D"807=
38228" class=3D"item externallink" href=3D"https://nts.embluemail.com/p/cl?=
s=3DLWgEwOBa_HVT98fYt8qUU9hn__XrCPji&data=3DPX%2F%2BWwuO6cIOeeDqgWpRZ1KlBXo=
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<table class=3D"stories" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" w=
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kit-text-size-adjust: 100%;">
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style=3D"padding-bottom: 20px;">
<td align=3D"center" valign=3D"top" style=3D"mso-table-lspace: 0pt; mso-tab=
le-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"560" class=
=3D"flexibleContainer" role=3D"presentation" style=3D"border-collapse: coll=
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00%; -webkit-text-size-adjust: 100%; max-width: 100vw;">
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-webkit-text-size-adjust: 100%; max-width: 100vw; padding: 10px 20px 10px 2=
0px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
s=3D"flexibleContainer" role=3D"presentation" style=3D"border-collapse: col=
lapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: =
100%; -webkit-text-size-adjust: 100%; max-width: 100vw;">
<tbody>
<tr>
<td align=3D"left" valign=3D"top" class=3D"item-content" style=3D"mso-table=
-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-te=
xt-size-adjust: 100%; font-family: 'Lucida Grande', Verdana, sans-serif; co=
lor: #222; font-size: 16px; line-height: 125%; text-align: left; max-width:=
 100vw;">
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">Por otro lado, gracias a la ampliaci&oacute;n del portafolio de veh&iacut=
e;culos electrificados, en el primer trimestre del a&ntilde;o, Toyota obtuv=
o m&aacute;s del 20% de participaci&oacute;n en ese segmento. Por otro lado=
, dentro de la marca Lexus figuran los modelos LBX, UX, NX, RX y ES. Adem&a=
acute;s, Lexus acaba de incorporar a su portafolio un modelo 100% el&eacute=
;ctrico (BEV) y un modelo h&iacute;brido enchufable (PHEV).</p>
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">La mayor parte de la oferta de la marca va por los HEV, dada las condicio=
nes actuales del mercado peruano. &ldquo;Una de las grandes ventajas de los=
 HEV es que no requieren enchufarse, lo que los convierte en una opci&oacut=
e;n ideal para aquellos preocupados por la autonom&iacute;a y disponibilida=
d de cargadores, algo que a&uacute;n es un reto para nuestro pa&iacute;s&rd=
quo;, comenta Caro.</p>
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">Las acciones de Toyota no se limitan a la ampliaci&oacute;n de su oferta.=
 &ldquo;Realizamos un plan, do, check, action para mejorar nuestro sistema =
de medici&oacute;n y trazar un mapa del impacto ambiental de nuestras opera=
ciones. Este enfoque nos ha permitido identificar &aacute;reas significativ=
as de mejora para lograr una mayor eficiencia de la gesti&oacute;n de resid=
uos&rdquo;, a&ntilde;ade Caro.</p>
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 0px;=
">Como parte de su manejo de residuos la empresa reutiliza sus desperdicios=
 con un enfoque de econom&iacute;a circular, de la mano con la Pontificia U=
niversidad Cat&oacute;lica del Per&uacute;. &ldquo;Estamos trabajando en de=
sarrollar formas innovadoras de reutilizar y reciclar material de descarte =
que antes consider&aacute;bamos desperdicios, transform&aacute;ndolos en pi=
ezas valiosas como l&aacute;mparas o sillas&rdquo;, sostiene Caro. Adem&aac=
ute;s, la empresa incluye a su red de concesionarios en su camino a la carb=
ono neutralidad. Con ellos, realiza auditor&iacute;as ambientales para aseg=
urarse que tambi&eacute;n cumplan con los est&aacute;ndares. Los concesiona=
rios, asimismo, han comenzado a medir sus fuentes de emisi&oacute;n, lo que=
 les permitir&aacute; gestionarlas y en el futuro cercano reportar su huell=
a.</p>
<p class=3D"dek" style=3D"-ms-text-size-adjust: 100%; -webkit-text-size-adj=
ust: 100%; margin: 1em 0 0; font-family: Arial, sans-serif; text-align: lef=
t; font-size: 18px; line-height: 1.44; color: #121212; padding-bottom: 10px=
;">La empresa proyecta lograr la carbono neutralidad a nivel global hacia e=
l 2050. En el Per&uacute;, Toyota est&aacute; comprometida con la reducci&o=
acute;n del 40% de las emisiones para el 2030 (KgCO2eq/unidad vs. 2016), al=
 igual que el compromiso nacional. A medida que el mercado peruano se siga =
desarrollando, apoyado de una mejor infraestructura la empresa ir&aacute; i=
ntroduciendo m&aacute;s modelos que incorporen tecnolog&iacute;as como BEV =
o PHEV.</p>
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